I was in a meeting with the strategy chief of a leading agency who vehemently confronted me for suggesting that their newly ...

Even though it's not a fully-fledged survivor, this 1973 Dodge Challenger retains 90% of its original parts. It's also a 340 ...

While the street version of the 426 Hemi engine is iconic now, the cars it powered didn't sell very well in their day. Here ...

Dodge made its mark on the muscle car era of the 1960s and 1970s with models like the Challenger and Charger, which both got ...

India is a top-five volume growth priority market for the Atlanta, US-based company. Coke still trails Thums Up cola and ...

Plymouth sold 2,742 AAR Cudas in 1970, but only 138 units of the Trans-Am homologation muscle car were shipped to Canada.

Think Annie's in macaroni-and-cheese boxed meals versus Kraft, for example. Kraft is the dominant brand in the category. Annie's is the challenger brand. Annie's has done very well in that position.

Walmart, for example, has embarked on a lofty campaign ... with stores like Target offering dozens of in-house brands that often go viral for their fashionability and affordability.

And that is where I get the core sustenance,” the challenger said in an interview with POLITICO. “And the kicker is: The perception at the national level is that somehow the grassroots are ...

Gender-neutral and gender-inclusive clothing brands offer a wider range of fits and styles than you might find at a traditional company. These companies make clothes for queer, nonbinary ...

“It was also the right time to leverage market dynamics and create an Indian challenger brand [i.e. a brand in ... a strong point of difference. “For example, we have anti-microbial sports ...