At Carat, building emotionally intelligent experiences that give brands a competitive advantage is a key outcome of our work.

We caught up with Silverpush CEO Hitesh Chawla at the Cannes Lions International Festival of Creativity for a conversation on ...

In the past, consumers desired products that signaled status and showcased their identities, backgrounds, and beliefs. Now ...

As breakthrough semaglutides (GLP-1s) usher in a new wave of behaviors in healthcare, fashion, travel, fitness, CPGs and more ...

On the other hand, travel is a bright spot in an otherwise contentious world. Recent Tripadvisor research found our customers ...

While price and features remain important throughout the purchase journey, the report finds that creative execution, ...

Panelists discussed other ways brands are bringing more creativity to the process to create engaging and user-friendly ...

The evolution of fan engagement Jamie Stenziano, senior vice-president and senior client officer for media platforms and ...

A breakthrough technology solves the QR code conundrum – turning any image into a searchable object. How to elevate the cumbersome QR code to one that enhances and adds value to customer experience is ...

Today’s consumers are harder to win over than ever, despite the myriad avenues and tactics brands can leverage to engage their audiences. A recent survey of Merkle’s revealed that consumers’ needs, ...

The NFL champion could not complete the endorsement due to restrictions in his contract. by Eric Berger Take advantage of ...

The latest campaign centers around a recently rediscovered Warhol painting of Absolut’s signature bottle. by Bailey Calfee ...