Shakespeare Communications announces its newest client, Krypton Global Investment Consultants LLC (KGI). KGI is a leading ...

The world’s top industry leaders and marketing researchers make the case for brand-building, with creative effectiveness at ...

The TikTok campaign includes #SaferTogether partnerships with MENA content creators and will combine automated technology ...

Collective AI includes custom AI apps, TBWA’s archives, and is powered by Omnicom’s partnerships negotiated with Adobe, ...

Hamza Sarawy has been named the new head of communications at platformance.io for the MENA region, effective 1 July 2024. The ...

Wadha Nafjan and Shadi Elmourad offer a reminder that tech and humanity should coexist to enhance lives, not consume them.

Artificial Intelligence (AI) is rapidly transforming the landscape of marketing and advertising, ushering in a new era of ...

In the recent years, IKEA Al-Futtaim has adapted its marketing messaging to become more family-focused and family-first.

The homegrown Abu Dhabi-based agency has evolved from a handful of creatives to over 140 team members based in the UAE.

The Cannes Lions 2024 Creativity Festival showcased groundbreaking trends that are shaping the future of marketing and ...

People in Cannes discussed that humans may win against AI, Elon Musk said humans may not win and Sorrell also agrees with ...

Audio and Radio and PR Specsavers “The misheard version” by Golin London Specsavers and agency Golin London won the Grand ...