The most important thing in advertising is the actual creative. And major ad platforms are well on their way to an era of ...

Generative AI is undeniably transforming the advertising landscape, streamlining content creation and enabling unprecedented ...

Agencies and brands are increasingly looking for creatives with technology chops, making these roles desirable in a tough ...

Horror isn’t just for Halloween, says Clare Turner, CCO at Pearl & Dean. If brands can get over their fear-by-association of ...

Another interesting consistency turned up in the production credits. In the ads we reviewed, men are still in the vast ...

JCDecaux’s OOH ads of a 100-year-old grandma’s social media profile won the Creative B2B Grand Prix at the Cannes Lions ...

Yahoo Advertising has unveiled Yahoo Creative, its full-stack data-powered ad creative solution. Yahoo Creative was developed ...

Spotify announced on Thursday, June 13, the launch of its first in-house creative agency, named Creative Lab. The ...

Yahoo Advertising now has a “full-stack data-powered ad creative solution” named Yahoo Creative. The solution was born from a ...

Despite corporate promises and hiring campaigns, the ad industry is among New York City’s least diverse job sectors. It shows ...

An AI-powered solution that tailors creative executions across the open web based on the person seeing the ad.