Agencies and brands are increasingly looking for creatives with technology chops, making these roles desirable in a tough ...

testing multiple ad creative and copy options, and optimising campaigns on various parameters to achieve desired results ...

Generative AI is undeniably transforming the advertising landscape, streamlining content creation and enabling unprecedented ...

From the marketing capabilities needed to succeed to why B2B marketers should raise the creative bar, it’s been a busy week.

“I learned the business that way.” Steve Brener, who was director of publicity for the Dodgers, said Van Laningham’s creative ...

Integrating influencers into B2B content strategies can significantly enhance the quality and outreach of your content.

Despite corporate promises and hiring campaigns, the ad industry is among New York City’s least diverse job sectors. It shows ...

Under a new CMO, Culligan is looking for an agency to modernize its image with a new global awareness push due out later this ...

Yahoo Advertising has unveiled Yahoo Creative, its full-stack data-powered ad creative solution. Yahoo Creative was developed ...

A still from the Britannia Good Day’s Bank of Small Wins ad Obviously, then, brands can’t be far behind. Britannia, in ...

Spotify announced on Thursday, June 13, the launch of its first in-house creative agency, named Creative Lab. The ...

"If they keep on doing these very creative destination marketing ads, I think they're on the right path to being well known ...